7 Best AI SEO Tools of 2023 (Ranked)

If you’re looking to accelerate your SEO and link building efforts, AI SEO tools are the way of the future. The top ai seo tools can help you optimize your website for search engines, track rankings, analyze competitors, create content that ranks high in search engines, build topical authority and more.

But it can be hard to know which ones will deliver results.

In this guide, we ranked and reviewed the 7 best AI SEO tools, so you can find one that works for your business growth strategy.

AI SEO stands for Artificial Intelligence Search Engine Optimization, and it refers to the use of machine learning algorithms to automate certain aspects of search engine optimization (SEO).

AI-driven tools can help marketers optimize their websites for better rankings on search engines like Google and Bing by analyzing data from webpages, keywords, user behavior, and other sources.

By leveraging AI technology, businesses can gain insights into how their website performs in organic searches and take actionable steps to improve visibility of their content.

What Are the Best AI SEO Tools?

Here are the best AI SEO tools to consider.

1. Content at Scale

Best Overall AI SEO

ai seo tools

Content at Scale is an AI-powered SEO tool designed to help businesses scale their content and link building efforts. It focuses on providing long-form content for blogs. The tool offers a suite of features that enable users to quickly identify, create, and optimize content for maximum visibility on search engines.

Content at Scale also provides detailed analytics reports so you can track your progress over time.

Key Features:

Content at Scale is a new level of ai-powered SEO tools. Here are some of the top features:

  • The AI can create an entire blog post (average 2600+ words) from a single keyword
  • Optimize AI-generated content to provide real value to readers and rank articles in SEO
  • Passes AI content detection algorithms
  • Competitor analysis tools, including competing article contents
  • Auto image size optimization for SEO
  • Backlink tracking services
  • Plagiarism scanner
  • Interface for creating articles, optimizing with semantic keywords, and publishing directly to your blog.

User Experience:

The user experience of Content at Scale is intuitive. It does require getting to know the AI and how to create the proper prompts to receive the best content from the AI writer.

Although the company claims that the articles are often ready to publish right away, this was not our experience.

Articles will still require some amount of editing from a human editor, especially if you are looking for a specific article format, such as the format of this particular article.

Despite this fact, Content at Scale is still the best AI SEO tool for bloggers looking to speed up high quality long form content publishing.

Pricing:

ai seo tools

  • Solo: $250/month: 8 articles/month
  • Starter: $500/month: 20 articles/month
  • Scaling: $1,000/month: 50 articles/month
  • Agency: $1,500/month: 100 articles/month

Pros & Cons:

Pros:

  • One major advantage of using Content at Scale is its ability to automate many tedious tasks associated with SEO such as keyword research & optimization.
  • The AI tool writes a lot, which is good for content where you need to have a lot of words in order to have a chance of ranking on search engines.

Cons:

  • You are going to need to manually optimize your content, especially if you require a specific article structure.
  • It can be 10x the money of other AI SEO tools with similar features, but might not be 10x the value. Maybe 2-4x, which is still quite a bit better.

Recent Product Updates:

Content at Scale is in Beta as of this article’s publication date, so they are rapidly updating the tool. One update is the ability to quickly add content headlines and content based on what is working for top ranking articles.

2. Surfer SEO

Best for Assisting to Create SEO Content

ai seo tools

AI SEO tools are quickly becoming the go-to solution for businesses looking to maximize their online presence. With AI, you can get detailed insights into your website’s performance and make informed decisions about how to optimize it for better rankings.

Surfer SEO is an AI-powered tool that helps you identify opportunities to improve your website’s visibility in search engine results pages (SERPs). It provides data-driven recommendations on how to improve content quality and relevance, as well as keyword optimization strategies. The software also offers a visual indicator of your SERP score so you can track progress at a glance.

Key Features:

  • Create an article outline in minutes that is optimized for higher search engine rankings.
  • Quickly identify potential issues with content, such as missing keywords or duplicate content, and make changes accordingly.
  • Report on keyword density, readability scores, and other important metrics to help ensure pages are continually optimized.

User Experience:

SurferSEO has a visual dashboard that displays all of your metrics in one place as you edit an article, allowing you to monitor your writing progress with ease. You can rapidly create an SEO optimized article by following the guidelines in the dashboard as you create.

ai seo tools

Pricing:

ai seo tools

SurferSEO has these pricing levels:

  • Basic: $59/month (monthly), $49/month (yearly)
  • Pro: $119/month (monthly), $99/month (yearly)
  • Business: $239/month (monthly), $199/month (yearly)
  • Enterprise: Custom

Pros and Cons:

SurferSEO is a powerful AI-driven SEO tool that helps users optimize their website for search engine rankings.

It provides an in-depth analysis of the user’s content and competitor’s content, giving them valuable insights into how to improve their SEO performance.

Pros:

  • Easy to Use Interface: SurferSEO has a simple and intuitive interface that makes it easy for users to navigate and use the features available. The platform also offers helpful tutorials on how to use its various features.
  • Comprehensive Analysis: SurferSEO provides comprehensive analysis of both your own website as well as your competitors’ websites, allowing you to identify areas where you can make improvements or changes in order to boost your ranking potential.
  • Accurate Results: SurferSEO uses advanced algorithms and machine learning technology to provide accurate results quickly, so you don’t have to wait long before seeing improvements in your rankings.
  • Automation Features: With automation tools such as keyword research, link building, content optimization, etc., SurferSEO can help save time by automating tedious tasks like these so you can focus on other aspects of SEO optimization instead.

Cons:

  • Costly Subscription Plans: Although there are free plans available with limited features, most of the more advanced features require a paid subscription plan which may be too expensive for some people’s budgets.
  • Limited Support Options: While there is an extensive knowledge base available on the website with detailed instructions on how to use each feature effectively, customer support options are somewhat limited compared with other similar platforms offering more robust customer service options such as live chat or phone support lines.

Overall, SurferSEO is a great tool for anyone looking for an all-in-one solution when it comes optimizing their website for search engine rankings; however it does come at a cost due its subscription plans and lack of dedicated customer service options

Product Updates:

The Page Speed Optimization Tool allows you to check if there are any issues slowing down loading times on a given webpage – such as large images or scripts running unnecessarily.

3. SEMRush

Best for Quickly Uncovering Backlink Opportunities.

ai seo tools

SEMrush is one of the most popular SEO tools available today, offering comprehensive solutions for both organic search engine optimization (SEO) and paid search engine marketing (SEM). With SEMrush, businesses have access to fast backlink crawlers that update frequently so they can monitor their link profile and disavow any harmful links if needed. Various reports are also available through this platform which provide valuable insights into improving overall SEO strategy – giving companies an edge over their competitors in the process.

Key Features:

  • Keyword Research: SEMRush allows you to identify the best keywords for your website or blog post by analyzing competitors’ websites and ranking them according to their relevance to your business.
  • You can also use the Keyword Magic Tool to generate thousands of related long-tail keywords in just a few clicks.
  • Competitor Analysis: SEMRush enables you to keep an eye on what your competitors are doing online so that you can stay ahead of the game.
  • With its Competitor Analysis feature, you can compare up to five different domains side-by-side and get detailed insights into their organic traffic sources as well as their top performing pages.
  • Backlink Monitoring: This feature gives you visibility into who is linking back to your site and which links are most valuable for improving rankings in SERPs (Search Engine Results Pages).
  • The Backlink Audit tool will help you identify any potentially toxic links pointing at your domain so that they can be removed or disavowed before they cause damage.
  • Website Audit: This tool checks all aspects of a website’s health including broken links, duplicate content issues, page speed performance scores, mobile friendliness tests etc., giving users an overall picture of how optimized their site is for search engines like Google or Bing.

User Experience:

With SEMRush’s easy-to-use interface and comprehensive analytics capabilities, users can quickly identify opportunities to improve their website’s visibility in search engines.

Additionally, the platform also includes detailed tutorials on how to use its various features so even beginners can get up to speed quickly with minimal effort.

Overall, SEMRush provides an excellent user experience that makes it easy for anyone to gain insights into their SEO efforts and take actionable steps towards improving their online presence.

Pricing:

ai seo tools

You can get Semrush with the following pricing plans:

  • Pro: $119.95/month (monthly), $99.95/month (yearly) for 5 projects and 500 keywords
  • Guru $229.95/month (monthly), $191.62/month (yearly) for 15 projects and 1,500 keywords
  • Business $449.95/month (monthly), $374.95/month (yearly) for 40 projects and 5,000 keywords

Pros and Cons:

Pros:

  • The user interface is intuitive and easy to use for beginners as well as experienced professionals. It also has helpful tutorials and guides to get you started quickly.
  • SEMRush’s reporting capabilities are top-notch; it can generate detailed reports on various aspects of your website such as organic traffic, keywords rankings, etc., which can be used for making informed decisions about your SEO strategy.
  • It also offers a wide range of tools for link building such as the Link Building Toolkit which helps you identify potential link opportunities and track progress over time.

Cons:

  • Some users have reported issues with accuracy when using certain features like SERP position tracking or keyword difficulty scoring which could lead to inaccurate data being reported on your campaigns’ performance metrics.
  • No copywriting features or services, such as found on tools like Content at Scale and SurferSEO that let you analyze and change on page SEO in real time.

Recent Product Updates:

SEMRush has a whole app center that extends its capabilities to many use cases, including for Amazon affiliates and social media influencers.

4. Frase.io

Best for SEO Optimized Content Briefs

ai seo tools

Frase.io is an AI-powered SEO tool that helps businesses optimize their content for search engine rankings and maximize organic traffic.

It uses natural language processing (NLP) to analyze webpages, identify keyword opportunities, and suggest relevant topics for content creation.

The platform also provides insights into competitor strategies and performance metrics so users can stay ahead of the competition.

Key Features:

Frase.io has a full set of features that SEO content creators have come to expect from top AI SEO tools:

  • Automated keyword research
  • Page optimization recommendations
  • Content scoring based on relevance and quality factors
  • Link building suggestions
  • SERP analysis tools to track ranking progress over time
  • Competitor benchmarking reports to compare performance against competitors in the same industry or niche market segmentation
  • Content Optimizer provides personalized advice on how best to structure your website’s pages for maximum visibility in search engines

User Experience:

Frase’s user interface is intuitive and easy-to-use with all its features accessible from one dashboard making it simple for users of any experience level to get started quickly without needing any prior knowledge about SEO techniques or practices.

The platform also includes detailed live product walkthroughs and a crash course to help users quickly learn the ai SEO software and start

Pricing:

Frase.io has a 5 day trial for $1, then there is the following pricing structure:

Solo: $14.00/month, 4 articles, 4,000 AI generated words

Basic: $44.99/month, 30 articles, 4,000 AI generated words

Team: $114.99/month, unlimited articles, 4,000 AI generated words

You can also get a $35/month pro add-on to any plan for unlimited AI-generated words.

Pros & Cons:

Pros:

  • Allows businesses who are just starting out with SEO campaigns to gain valuable insights into what keywords are being used by their competitors so they can tailor their own strategy accordingly while still staying within budget constraints.

Cons:

  • There have been some complaints about slow loading times when running certain tasks like analyzing large amounts of data at once.

Recent Product Updates:

There have been improvements made towards reducing loading times when running multiple tasks.

5. Outranking.io

Best Investment for Starters

ai seo tools

Outranking.io is an AI-powered SEO tool that helps businesses increase their visibility in search engine results pages (SERPs).

Key Features:

Outranking’s key features include the following:

  • Outline generation based on keywords and NLP terms
  • On-page optimization
  • Related keywords, semantic, secondary terms suggestion
  • Topic clustering for SEO content strategy
  • Internal link suggestions
  • SEO content brief creation
  • Outline generation based on keywords and NLP terms
  • Source citing
  • Deep research capablities
  • In-document commenting

User Experience:

Simple design of both the interface itself as well as each individual feature make it ideal for beginners who are just getting started with SEO tasks.

Pricing:

ai seo tools

Outranking has these pricing plans available:

Starter: $7/month

Solo: $79/month

Pro: $149/month

Company: $219/month

Pros & Cons:

Pros:

  • Easy setup process
  • Intuitive UI
  • Comprehensive analytics
  • Automated reporting
  • Affordable pricing plans

Cons:

  • Limited customization options when compared against other similar platforms

Recent Product Updates:

In recent months Outranking has released several new updates including improved keyword tracking accuracy and enhanced backlink monitoring capabilities.

6. RankIQ

Best for Discovering the Right Keywords Fast

ai seo tools

RankIQ is an AI-powered SEO tool that helps businesses optimize their website content and accelerate link building efforts.

The platform also provides comprehensive competitor analysis tools to help users understand how their competitors are performing in organic search results.

Key Features:

  • Generate SEO content briefs with help from AI
  • Keyword research tool that is not overwhelming with data
  • Quickly uncover top keywords by niche
  • Monitor site rankings
  • Tailored to bloggers and small business
  • Run by successful SEO bloggers

User Experience:

RankIQ has a user friendly interface that makes it easy to use even if you’re not tech savvy.

The dashboard displays all of your campaigns in one place so you can easily monitor progress.

Additionally, the built-in tutorials make it simple to learn how everything works before diving into more complex tasks like optimizing webpages or analyzing competitors’ websites.

Pricing:

RankIQ offers three pricing plans:

  • Basic ($49month)
  • Pro ($99month)
  • Enterprise (custom).

All plans include unlimited campaigns & keywords as well as basic support services such as email & chat assistance during business hours (9am – 5pm EST).

However, only Pro & Enterprise customers have access to additional features such as priority support services (24×7 availability) and advanced analytics tools like heatmaps & AB testing capabilities which allow them gain deeper insight into customer behavior patterns on their websites in order maximize conversions rates from organic traffic sources..

Pros And Cons:

Pros:

  • Intuitive user interface which makes it easy even beginners get up running quickly without any prior experience
  • Competitively priced subscription plans offer great value
  • Powerful suite of features enable users gain valuable insight into what they need do better rank higher in SERPs.

Cons:

  • RankIQ prioritizes simplicity and direct results, so it has less SEO analysis features than some other tools.

Recent Product Updates:

RankIQ has two new module updates – Content Optimization Tool & Competitor Analysis Module.

7. Ahrefs

Best Complete Featured SEO Tool

ai seo tools

Ahrefs is a powerful SEO tool that helps businesses and marketers accelerate their link building efforts. It offers an extensive suite of features, including keyword research, backlink analysis, content optimization, rank tracking, and more.

With Ahrefs’ comprehensive data set and intuitive user interface, users can quickly identify opportunities to improve their website’s visibility in search engine results pages (SERPs).

Key Features:

Ahrefs provides a range of features designed to help users optimize their websites for better performance in SERPs. These include:

  • Keyword Research – Ahrefs offers comprehensive keyword research tools that allow users to uncover new keywords related to their niche or industry. Users can also use the tool to analyze competitor keywords and track rankings over time.
  • Backlink Analysis – Ahrefs allows users to monitor incoming links from other websites as well as outbound links from their own sites. This feature enables them to identify potential link-building opportunities and assess the quality of existing backlinks.
  • Content Optimization – The platform provides insights into how content should be optimized for specific target keywords so it ranks higher in SERPs when people search for those terms. It also includes suggestions on how webpages can be improved with additional internal linking or external sources such as infographics or videos.
  • Rank Tracking – With this feature, users can track changes in organic rankings over time across multiple locations. They can also compare ranking performance against competitors and receive alerts when there are significant changes in position or traffic volume associated with particular keywords or URLs on their site(s).

User Experience:

Ahrefs has an easy-to-use dashboard that facilitates navigation through its various features. It can be a bit overwhelming, so you will need to take time to learn the basics and continue learning as you use the tool.

It’s like the Photoshop of AI SEO tools because it has so many powerful features, but that comes with a steeper learning curve.

The platform is highly customizable. Users can customize columns displayed on reports according to their needs at any given moment while still being able to view all available metrics simultaneously.

Furthermore, there are plenty helpful and entertaining tutorials provided in both written and video form throughout the entire process which will help guide them along every step of the way ensuring they never get lost or confused during this journey ahead.

Pricing:

ai seo tools

Ahrefs has the following pricing options:

  • Lite: $99/month
  • Standard: $199/month
  • Advanced: $399/month
  • Enterprise: $999/month

Pros and Cons:

Pros:

  1. Comprehensive Data: Ahrefs offers an extensive range of data for each website or domain you analyze.
  2. Powerful Rank Tracking Tool: One of the standout features of Ahrefs is its rank tracking tool which allows users to track their website’s performance over time across multiple search engine.

Cons:

  • Expensive Pricing Plans, starting at $99/month after a $7 for 1 week trial.
  • Limited Support Options. There is no live support chat option, and response times via support email can be slow.

Recent Product Updates:

You can now create custom dates in search-related reports and there is a new export mode in the Keywords Explorer.

FAQs in Relation to AI Seo Tools

How is AI used in SEO?

AI can be used to automate and optimize SEO tasks such as keyword research, content optimization, link building, and more. AI algorithms are able to analyze large amounts of data quickly and accurately in order to identify trends and patterns that would otherwise go unnoticed by human marketers. This allows for faster decision-making when it comes to optimizing websites for search engine rankings. AI also helps with personalization so that website visitors get the most relevant content tailored specifically for them. Finally, AI can help with monitoring competitors’ activities which is essential in staying ahead of the competition in terms of SEO efforts.

Is there AI for SEO?

Yes, there is AI for SEO. Artificial Intelligence (AI) can be used to automate and optimize many aspects of search engine optimization (SEO). AI-powered tools can help identify keywords, analyze website content, track rankings, monitor backlinks and more. By leveraging the power of AI, businesses can gain a competitive edge in their SEO efforts and accelerate business growth. AI-driven SEO can help businesses save time and resources while improving their online visibility.

What is AI SEO?

SEO AI is a set of tools and strategies that use artificial intelligence to help businesses optimize their search engine rankings. It helps them identify the best keywords, create content that appeals to target audiences, and build backlinks from high-quality sources. SEO AI can also analyze competitors’ websites and suggest ways to improve performance in organic search results. This can ultimately lead to increased website traffic, higher conversion rates, and improved business growth.

Conclusion

Using an AI SEO tool for optimizing search engine rankings and link building efforts is a great way to accelerate business growth quickly without having to invest too much time or money into manual processes like keyword research or backlink analysis. The right tool should provide comprehensive features including automated keyword research capabilities along with competitor analysis insights so you can understand what your competitors are doing better than you in order to stay ahead of them in terms of organic search results positioning.